• BUY, TRY ... LOVE

    BUY, TRY ... LOVE

    Fancy more than one? Receive 25% off a second pair of optics and 50% off a third pair with no quibble returns

  • LONDON FASHION WEEK

    LONDON FASHION WEEK

    We headed down to celebrate the best of LFW and all the street style surrounding the events

  • AAA COLLECTION

    AAA COLLECTION

    Browse our collection of exclusive oversized sunglasses that are perfect for making a bold fashion statement

  • SUNGLASSES

    SUNGLASSES

    Why not find yourself that perfect pair of sunglasses for the upcoming AW16 season? Winter sun is coming ...

  • HOOK LDN ATTENDS RISING STARS

    HOOK LDN ATTENDS RISING STARS

    We went down to TimeOut London's September showcase of the freshest new music talent

  • RALEIGH RITCHIE X HOOK LDN

    RALEIGH RITCHIE X HOOK LDN

    Raleigh Ritchie performs wearing Hook LDN for HUNGER TV'S 'Dirty Live' session

  • OPTICS

    OPTICS

    Make sure your everyday outfit includes a killer pair of stylish optical frames

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    Press Coverage

    Various press releases featuring HOOK LDN


     



    Who's wearing Hook LDN?

    Celebrities & influencers spotted wearing HOOK LDN


    NICOLE SCHERZINGER

    WEARING PARKLIFE Suns/Optics, CARNIVAL Collection

    HOOKED ON LDN OUR LONDON LIFESTYLE DESTINATION

    Featuring our guest writers and bloggers

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