BIG NEWS GUYS.
This week, we officially moved into our new residence! After an amazing summer pop-up on Redchurch Street, we decided to give the store a more permanent home round the corner at:
1B Kingsland Road, London, E2 8AA.
In true Hook LDN style, we put on another little drinks soiree last night to toast to the launch of our first standalone store and adjoining office. Joined by press, bloggers, industry professionals, musicians, family and friends of the brand, it was a summer event to remember.
Singing wonder and BGT finalist Molly Rainford kicked off the musical proceedings with a selection of gorgeous acoustic covers of Drake, Ed Sheeran, Rihanna and Justin Bieber numbers. The beautifully soulful Roxanne Tataei followed on, providing original tunes as well as some stunning covers of her own to accompany the celebratory atmosphere as guests mingled and tried on their favourite shades.
DJ Mercedes Benson took over further on in the night to pick up the tempo, ensuring the crowd had plenty of hits to dance and sing along to. All three performers looked incredible in their Hook LDN sunglasses and optics as we snapped shots of them before wrapping up the evening just before midnight.
If you never made it down to our summer pop-up, don't worry! We can't wait to welcome you to our new and improved flagship store, ready and waiting with all of the fashion sunglasses and optical frames you could ever need, alongside our expanding apparel range and guest brand, King & Tuckfield.
See you there!
Missed our last blog story? Catch up with our 'Q&A with Malaika'