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Our very own SS16 campaign photographer sits down for a quick Q&A with us.

How would you define yourself in 3 words?

Ambitious, creative and blunt.

How did you become a successful photographer and how do you maintain your career and momentum?

When being a footballer didn’t workout, I began focusing on my studies. One summer, when looking at politics degrees, I felt it probably wasn’t the right direction for me. I spoke to a close family friend who is also my psychic, she suggested I look into photography (something I always liked but hadn’t considered as a career path). I dropped everything, signed up to a photography summer course which got me onto a photography degree. And took it from there. I’m very determined and ambitious, so I ensure I work harder than most. Maintaining momentum has never been as issue because I have faith in my ability, I learn as much as I can, and I work my ass off.

 To be a successful photographer is hard work. What are the 3 most important points of advice you would give to a newbie?

Do not be afraid to take bad pictures. Shoot what feels comfortable and reflects your own vision. Shoot LOTS. There is always more you can learn or discover.

If you had to choose a film / TV character to inspire your style for a month, who would it be and why?

There is an incredible inspirational film about the musician Serge Gainsbourg. Although he's not a fictional Film/TV character, I would choose him. Serge had a natural and effortless flair about him. He wasn’t exactly a looker but his style, confidence and arrogance made up for it. To portray such character and feeling through my images would be incredible. Not to mention he attracted some of the most beautiful women in the world.

What is your favourite song/artist right now?

I'm a big fan of Jack Garratt. You have to see him live to get a full appreciation for his talents. Not only is his voice great, but he can play the keyboard, electric drums and sing all at once, whilst making it look effortless.

If you could be anyone in the world for a day, who would it be and why?

Bear Grylls. The opportunity to ‘survive’ off the grid in some extreme locations really appeals to me. And then theres the hunting, climbing, exploring, camping, etc. 

What is the most important lesson you’ve learnt in life so far?

Bad things happen. Accept them, take what you can from them, and you’ll still be able to get something from them.

#SHAREYOURVISION for yourself in 5 and 10 years time.

In 5 years – Shooting, travelling and working even more. In 10 years – See above, but double it!


Missed our last blog story? Catch up with 'Hook LDN x Nicole MacInnes'.


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