Free Delivery & Returns For All UK Orders*
CHOOSE YOUR CURRENCY | GBP USD EUR
Free global Shipping on All orders over £75

Q&A with SIMON GOODFELLOW

12 December 2016

We managed to catch our MD for a quick fire question round!

 

 What inspired you to get into the fashion industry? 

Even from my school days I wanted my clothes to be different; I was not one to follow the crowd. I have always favoured subtle styling - In my teens, I spent many weekends in Affleck's Palace in Manchester buying vintage items and remaking them. Originally, I studied Architecture, but my true passion for clothing took me on a different design route. 

What stumbling blocks did you face and still face in the industry?

Having a USP. You need to stand out and be noticed. Whether it's your personality, product, design or service, you have to figure out what makes you different to everyone else and then make it your focus.

Constantly ask yourself, "why should people want me?" Be unique and authentic.

What advice would you give to any budding young creative?

 Put in the hours. Creativity and talent will only take you so far, hard work will take you the rest of the way. Be dedicated and don’t be afraid to take risks!

 

  

What’s your favourite place in London to relax at the weekends?

 I'm usually found at Borough Market on a Saturday morning with my daughter, she keeps the cheese and charcuterie vendors in business. I have a great fondness for the Southbank and being by the river. 

What’s your best London discovery? 

I did my first Tweed Run this year, a truly unique way to experience London.

Where is the most exciting place your work has taken you and why?

 I have been fortunate enough to travel to many places throughout my career. However, Japan, in particular Tokyo, remains my favourite. For trend, inspiration and lifestyle, there is nowhere else quite like it.

If you could be anyone for a day, who would it be and why?

 The artist, Peter Blake. I have a modest collection of his work and would love to spend a day in his head to understand his creativity process.

 In an alternative universe, what would you like to do?

 I love to surf so I'd definitely want to be a pro-surfer! In a more realistic universe, I'd want to be in furniture design, particularly chairs.

What’s your life motto?

 Stay focused and love what you do.

 

Missed our last blog post? Catch up with 'Behind The Scenes: Michael Kiwanuka'.

 

Hook LDN on Instagram