We're not sure about you, but 2017 is already off to a great start for us here at Hook LDN. Our SS16 and upcoming SS17 sunglasses have been featured in Toyota UK's latest commercial for their new C-HR model.
Not 1, not 2 ... but 5 of our models were used in the beautifully shot advert, showing across your TV and cinema screens! Check out the video below from Toyota UK's YouTube channel, and spot our frames making their big screen debut! Toyota UK says:
"With its sculptured crossover design, responsive hybrid drive and high-quality interior the all-new Toyota C-HR makes everyone around you stop and stare. When you’re at the wheel of the Toyota C-HR, you’ll be in perfect flow in an instant."
Campaign Live shared the article "Toyota targets hip young things with campaign for new model C-HR" earlier this week, and we are thrilled to be amongst the brands representing the youth audience. Campaign Live note that:
A full 60-second version of the ad will be shown during the debut of The Voice on ITV this Saturday (7th January), as well as in cinemas – including the final ad slot before screenings of Danny Boyle’s Trainspotting sequel, T2 Trainspotting, which comes out on the 27th January.
APEX SUNGLASSES IN BLACK & GOLD | £125
APOLLO SUNGLASSES IN GREY & WHITE | £125
Missed our last blog story? Read our 'Q&A with Jon Mitchell'